{"id":162,"date":"2008-10-16T17:17:36","date_gmt":"2008-10-16T21:47:36","guid":{"rendered":"https:\/\/hablandodeti.com\/blog\/?p=162"},"modified":"2008-10-16T17:19:55","modified_gmt":"2008-10-16T21:49:55","slug":"obama-hasta-en-la-consola","status":"publish","type":"post","link":"https:\/\/hablandodeti.com\/blog\/2008\/10\/16\/obama-hasta-en-la-consola\/","title":{"rendered":"Obama hasta en la consola"},"content":{"rendered":"<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span style=\"font-size: small; font-family: Times New Roman;\"><a href=\"https:\/\/hablandodeti.com\/blog\/wp-content\/uploads\/2008\/10\/obamaenjuegos.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-163\" title=\"obamaenjuegos\" src=\"https:\/\/hablandodeti.com\/blog\/wp-content\/uploads\/2008\/10\/obamaenjuegos.jpg\" alt=\"\" width=\"180\" height=\"176\" align=\"right\" \/><\/a><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span style=\"font-size: 10pt; font-family: Arial;\">La campa\u00f1a publicitaria de Obama ha entrado a un nuevo terreno: anuncios en los videojuegos. La firma de video juegos Electronic Arts, ha vendido espacios publicitarios a Obama en juegos en l\u00ednea que simulan la realidad, como Madden NFL 09 y Burnout Paradise.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span style=\"font-size: 10pt; font-family: Arial;\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span style=\"font-size: 10pt; font-family: Arial;\">Seg\u00fan la revista PC World de M\u00e9xico los avisos se publicaran el 3 de Noviembre a cambio de una suma de dinero no revelada, y no contribuir\u00e1n a la rebaja de costo de los juegos.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span style=\"font-size: 10pt; font-family: Arial;\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span style=\"font-size: 10pt; font-family: Arial;\">Esto \u00faltimo le resulta curioso a muchos, pero el \u201cproduct placement\u201d o colocaci\u00f3n de productos en juegos y pel\u00edculas tiene larga data y nunca ha contribuido a bajar los costos del usuario o espectador. Juegos como Gran Turismo colocan<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>modelos de autom\u00f3viles que los fabricantes quieren promocionar, al tiempo que pel\u00edculas como El Naufrago (<em style=\"mso-bidi-font-style: normal;\">Castaway<\/em>) restriegan las marcas en la memoria del espectador e incluso les dan protagonismo de personajes.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span style=\"font-size: 10pt; font-family: Arial;\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span style=\"font-size: 10pt; font-family: Arial;\">Estoy seguro que cada d\u00eda ser\u00e1 m\u00e1s frecuente este \u201cProduct Placement\u201d digital y \u00a1quien quita, a lo mejor hasta se le ocurre a Google manejarlo desde su AdSense!<\/span><\/p>\n<p><font style=\"font-size: small;\" face=\"Times New Roman\" size=\"3\"><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\">\u00a0<\/p>\n<p><\/font><\/span>\n<\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span style=\"font-size: small; font-family: Times New Roman;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a publicitaria de Obama ha entrado a un nuevo terreno: anuncios en los videojuegos. La firma de video juegos Electronic Arts, ha vendido espacios publicitarios a Obama en juegos en l\u00ednea que simulan la realidad, como Madden NFL 09 y Burnout Paradise. \u00a0 Seg\u00fan la revista PC World de M\u00e9xico los avisos se publicaran [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,41],"tags":[344,346,343,338,345,339,342,341,340],"class_list":["post-162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-tendencias","tag-castaway","tag-colocacion-de-productos","tag-naufrago","tag-obama","tag-product-placement","tag-publicidad","tag-video-juegos","tag-videojuegos","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Obama hasta en la consola - Hablando de TI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hablandodeti.com\/blog\/2008\/10\/16\/obama-hasta-en-la-consola\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Obama hasta en la consola - Hablando de TI\" \/>\n<meta property=\"og:description\" content=\"La campa\u00f1a publicitaria de Obama ha entrado a un nuevo terreno: anuncios en los videojuegos. 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