{"id":2642,"date":"2013-07-31T17:40:06","date_gmt":"2013-07-31T22:10:06","guid":{"rendered":"https:\/\/hablandodeti.com\/blog\/?p=2642"},"modified":"2013-08-01T21:09:17","modified_gmt":"2013-08-02T01:39:17","slug":"its-apple-cooking-something-new","status":"publish","type":"post","link":"https:\/\/hablandodeti.com\/blog\/2013\/07\/31\/its-apple-cooking-something-new\/","title":{"rendered":"Is Apple COOKing something new?"},"content":{"rendered":"<p><a href=\"https:\/\/hablandodeti.com\/blog\/wp-content\/uploads\/2013\/07\/cooker.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hablandodeti.com\/blog\/wp-content\/uploads\/2013\/07\/cooker.jpg\" alt=\"cooker\" width=\"400\" height=\"266\" class=\"alignleft size-full wp-image-2643\" srcset=\"https:\/\/hablandodeti.com\/blog\/wp-content\/uploads\/2013\/07\/cooker.jpg 400w, https:\/\/hablandodeti.com\/blog\/wp-content\/uploads\/2013\/07\/cooker-300x199.jpg 300w, https:\/\/hablandodeti.com\/blog\/wp-content\/uploads\/2013\/07\/cooker-303x200.jpg 303w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><br \/>\nMe permito el t\u00edtulo en ingl\u00e9s por que no se me ocurri\u00f3 ning\u00fan juego de palabras en espa\u00f1ol para el nombre de Cook. Pero en verdad hay algo extra\u00f1o ocurriendo en Apple, algo que muchos \u2013que buscan desesperadamente a qu\u00e9 aferrarse\u2014califican como el principio del anhelado fin de la empresa de Cupertino. Pero los que conocemos un poco la industria, y en especial a la empresa, sabemos que hace falta mucho m\u00e1s que el simple aburrimiento post-Jobs para derrumbar esa m\u00e1quina de creatividad en que se hab\u00eda convertido Apple. Aunque tambi\u00e9n podemos recordar como Scully casi logra destruirla, tras varios trimestres de malas decisiones.<\/p>\n<p>Resulta que el pasado trimestre, conocido como el Q2, seg\u00fan la firma Statista, Android logr\u00f3 casi 67% del mercado de tabletas versus un pobre 28% de Apple, lo que se ha convertido en la sagrada se\u00f1al que se\u00f1ala el comienzo del fin para algunos analistas desesperados. Pero para otros analistas se trata de un retraso serio en el cilco d enuevos productos de Apple que podr\u00eda estar siendo causado por m\u00faltiples razones, desde los juicios de samsung hasta la b\u00fasqueda de nuevos proveedores, pero que puede revertirse de manera importante si el nuevo iPad, sea el que sea, conlleva tras de si un fuerte dosis de innovaci\u00f3n. No es f\u00e1cil para Apple superarse a si mismo de nuevo, ni el combo Samsung\/Android la supera en innovaci\u00f3n \u2013aunque si en la relaci\u00f3n precio\/beneficio&#8211;  e incluso puede traducirse en un retraso que garantice mayor diferenciaci\u00f3n con la competencia.<\/p>\n<p>Estamos claros que las simples caracter\u00edsticas t\u00e9cnicas, incluyendo mejor procesador, mas memoria o mayor pantalla, no son suficientes para ganar esta partida. Se trata de experiencia de uso, algo de lo que Apple sabe un mont\u00f3n, y que a Andorid a\u00fan le cuesta un poco. \u00bfestar\u00e1 Apple cocinando alg\u00fan nuevo servicio, o integraci\u00f3n con otros dispositivos? Sin duda que lo est\u00e1 haciendo, pero la pregunta es si estar\u00e1 lista a tiempo y si convencer\u00e1 al p\u00fablico. La meta parece estar ya definida en la temporada navide\u00f1a: si Apple lanza antes su nuevo iPad y logra que la gente haga filas para comprarlo, el mercado volver\u00e1 a lo que ha sido los \u00faltimos a\u00f1os. Pero si no logra impactar al mercado, los mejores precios de Samsung y otros les ayudaran a aumentar las ventas. Surface y Windows en tabletas seguir\u00e1n creciendo un poco, a costa del mercado corporativo de Apple \u2013all\u00ed Android es casi inexistente\u2014pero no deben ser los n\u00fameros que determinen el mercado. Las ventas navide\u00f1as si lo ser\u00e1n y dependen de un publico que \u2013cr\u00e9alo o no\u2014ha demostrado que quiere un iPad sin importarle tanto el precio. De all\u00ed la tibia acogida del iPad mini, que demostr\u00f3 que Jobs otra vez ten\u00eda raz\u00f3n, al despreciar el negocio de las tabletas de 7\u201d.<\/p>\n<p>Mientras tanto se especula de un nuevo iPhone 5 de bajo costo, un recurso que Apple s\u00f3lo har\u00e1 si se siente en extremo amenazada. Su estrategia de correr hacia adelante, y tener como opci\u00f3n de bajo costo el modelo anterior parece haberle funcionado muy bien, como para intentar cambiarlo. Despu\u00e9s del iPad mini se lo deben estar pensado muy seriamente en Apple si es que en alg\u00fan momento lo consideraron.<\/p>\n<p>Lo cierto es que a\u00fan Samsung no logra la experticia de Apple en lanzamientos. Si Apple genera rumores de un nuevo iPad, las ventas de tabletas se reducir\u00e1n al m\u00ednimo esperando la nueva tableta. Igual en el mercado de smartphones. Y pronto Apple comenzar\u00e1 a mover sus ruedas en este sentido. Y estoy seguro de que estaremos hablandodeti Apple en el momento en que de nuevo pongas al mundo a preguntarse que es lo que se cocina, en las cocinas de Cook.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Me permito el t\u00edtulo en ingl\u00e9s por que no se me ocurri\u00f3 ning\u00fan juego de palabras en espa\u00f1ol para el nombre de Cook. Pero en verdad hay algo extra\u00f1o ocurriendo en Apple, algo que muchos \u2013que buscan desesperadamente a qu\u00e9 aferrarse\u2014califican como el principio del anhelado fin de la empresa de Cupertino. Pero los que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[768,245,1508,30,571,1515,1519,867,41],"tags":[2726,2712,2138,1333,2694,1096,751,258,421,1028,2137,179,2136,1542,2135,836,1440,16],"class_list":["post-2642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-android","category-apple","category-especial","category-google","category-industria","category-microsoft-2","category-samsung-2","category-tablet-pc","category-tendencias","tag-android","tag-apple","tag-cook","tag-galaxy","tag-google","tag-ios","tag-ipad","tag-iphone","tag-jobs","tag-market","tag-q2","tag-samsung","tag-statistica","tag-surface","tag-tab","tag-tablet","tag-tabletas","tag-windows"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Apple COOKing something new? - Hablando de TI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hablandodeti.com\/blog\/2013\/07\/31\/its-apple-cooking-something-new\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Apple COOKing something new? - Hablando de TI\" \/>\n<meta property=\"og:description\" content=\"Me permito el t\u00edtulo en ingl\u00e9s por que no se me ocurri\u00f3 ning\u00fan juego de palabras en espa\u00f1ol para el nombre de Cook. Pero en verdad hay algo extra\u00f1o ocurriendo en Apple, algo que muchos \u2013que buscan desesperadamente a qu\u00e9 aferrarse\u2014califican como el principio del anhelado fin de la empresa de Cupertino. 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