{"id":983,"date":"2010-08-17T23:57:04","date_gmt":"2010-08-18T04:27:04","guid":{"rendered":"https:\/\/hablandodeti.com\/blog\/?p=983"},"modified":"2010-08-17T23:58:07","modified_gmt":"2010-08-18T04:28:07","slug":"estetica-2-0","status":"publish","type":"post","link":"https:\/\/hablandodeti.com\/blog\/2010\/08\/17\/estetica-2-0\/","title":{"rendered":"Est\u00e9tica 2.0"},"content":{"rendered":"<p><a href=\"https:\/\/hablandodeti.com\/blog\/wp-content\/uploads\/2010\/08\/team.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hablandodeti.com\/blog\/wp-content\/uploads\/2010\/08\/team.jpg\" align=\"right\" title=\"team\" width=\"250\" height=\"188\" hspace=10 class=\"alignright size-full wp-image-984\" srcset=\"https:\/\/hablandodeti.com\/blog\/wp-content\/uploads\/2010\/08\/team.jpg 250w, https:\/\/hablandodeti.com\/blog\/wp-content\/uploads\/2010\/08\/team-45x35.jpg 45w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/a>Los sitios en la web 2.0 tienen un factor com\u00fan, una especie de esencia, que los distingue de los dem\u00e1s que muchas empresas e individuos son incapaces de entender. Se trata de un-yo-no-se-que, de una est\u00e9tica particular, que pocos descubren pero todos disfrutan.<\/p>\n<p>Pero el secreto es sencillo: los sitios web 2.0 no los hacen los due\u00f1os, ni los dise\u00f1adores, los hacen los usuarios. Esta sencilla m\u00e1xima parece pasar oculta para montones de sitios que est\u00e1n surgiendo y autoproclam\u00e1ndose reyes de la web 2.0. Este es el concepto que no terminan de entender grandes corporaciones es el \u00e9xito de Twitter y FaceBook, la razon de ser de YouTube y el alma de Amazon.<\/p>\n<p>Pero a\u00fan as\u00ed dise\u00f1adores web y empresas insisten en el concepto err\u00f3neo, el que pone al sitio por encima de los usuarios. Por eso el consejo obligado al dise\u00f1ar un sitio web es pensar primero en el usuario. <\/p>\n<p>Tanto es as\u00ed que por ejemplo Twitter arranc\u00f3 con un modelo de negocios &#8211;seg\u00fan me confeso el propio Dom Sagolla cuando lo entrevist\u00e9\u2014basado en la observaci\u00f3n de lo que hacen los usuarios. Es decir se les da la herramienta y despu\u00e9s se ve como la est\u00e1n usando para ver como se puede sacar provecho de sus h\u00e1bitos. Es lo que pas\u00f3 cuando Amazon se percat\u00f3 de que los comentarios de los usuarios val\u00edan m\u00e1s que las descripciones de los fabricantes, y se apuraron a dise\u00f1ar mecanismos que fomenten los comentarios de los usuarios.<\/p>\n<p>As\u00ed bien, la est\u00e9tica de la web 2.0 es la est\u00e9tica del usuario, del internauta que la visita. Tenga eso en cuanta a la hora de acometer su pr\u00f3ximo proyecto en la red, y vera que ser\u00e1 mas f\u00e1cil que la gente est\u00e9 <strong><em>hablandodeti<\/em><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los sitios en la web 2.0 tienen un factor com\u00fan, una especie de esencia, que los distingue de los dem\u00e1s que muchas empresas e individuos son incapaces de entender. Se trata de un-yo-no-se-que, de una est\u00e9tica particular, que pocos descubren pero todos disfrutan. Pero el secreto es sencillo: los sitios web 2.0 no los hacen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148],"tags":[678,521,2706,614,2707],"class_list":["post-983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-20","tag-amazon","tag-diseno","tag-facebook","tag-twitter","tag-web-20"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Est\u00e9tica 2.0 - Hablando de TI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hablandodeti.com\/blog\/2010\/08\/17\/estetica-2-0\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Est\u00e9tica 2.0 - Hablando de TI\" \/>\n<meta property=\"og:description\" content=\"Los sitios en la web 2.0 tienen un factor com\u00fan, una especie de esencia, que los distingue de los dem\u00e1s que muchas empresas e individuos son incapaces de entender. 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